Dustin Hayes

CEO/Founder

I dropped out of high school, fought alongside Navy SEALs, built a multimillion-dollar construction company, and successfully exited another business. Not bad, right? But brace yourself for this truth my story isn’t just about success; it’s about survival. After hitting rock bottom, I discovered that setbacks can either destroy you or define you. For me, the turning point was coffee. I wouldn’t be here today if it wasn’t for coffee. Coffee saved my life. Now, I’m on a mission to help other veterans rediscover their purpose, reignite their drive, and build a vision for their future, no matter how far they’ve fallen. Because if I can do it, so can they.